Storytelling for Media

The term “storytelling” is gaining prominence both in academia and industry — rightly so — because narrative techniques allow for particularly effective and sustainable communication. Stories are what catch our attention, move us, teach us to empathise, and create strong memories.

This introduction to the strategies of storytelling uses fundamental scientific texts as well as dramaturgical guides and practical examples. Dr. Joachim Friedmann, professor and writer of scripts for tv, comics, and games, presents a both theoretically-sound and practically-applicable guide for the analysis and design of narratives in various media, not only for students, but for everyone who wants to understand how stories are created.


Inhalt:
1 Storytelling — More than Just Telling a Story
2 The Narrative Figure — Life, Theme, Function
3 Setting — The Narrative Space
4 Binary Narrative Oppositions — Opposites Make Sense
5 Conflict — Obstacles Force Action
6 Transformation — What Needs to Change?
7 Emotion — Progression of Feelings
8 Turning Points — the Expected Surprise
9 Narrative Structure — The Hero's Journey in Three Acts
10 Causal Relationships — Why and How?
11 Subtext and Gapping — Involving the Recipients
12 Semantic Objects — McGuffins, Horcruxes and Holy Grails
Epilogue: Values and a Worldview

Autor:inneninformation:
Prof. Dr. Joachim Friedmann is a script- and headwriter for award-winning television series and author of storylines for comics for Disney, Egmont, and Carlsen. As a storytelling consultant, he has worked for institutions and companies like Microsoft and the German Federal Ministry of Environment or the German Soccer Federation DFB, creating educational and interactive online formats.

He teaches serial, transmedial, and interactive storytelling at the University of Hildesheim, the Filmuniversity Potsdam, the Film-Academy Baden-Württemberg, and the Hamburg Media School. In 2016, he received his doctorate with a thesis on transmedia storytelling. Since 2017 he is a professor at the International Film School Cologne (ifs), heading the masters course in serial storytelling.