Communications Guide for Startups

Turning communication into your startup’s biggest asset
Nine out of ten startups fail. One cause of failure is bad communication – both externally and internally. Yet there is little systematic advice on how startups and scale-ups can overcome this challenge and inspire all stakeholders around the company’s vision, values, and offering. This book closes this gap – with seventy experts sharing their learnings and experiences. It is a guide for all curious to learn more about how to win customers, investors and new talent through a convincing narrative, covering external, internal, social media and leadership communication.
A book for communication professionals and anyone who wants to learn more about successful communication in the startup world.

Inhalt:
1 On the Why and How of Startup-Communication
2 Is that still PR? Related Disciplines of Corporate Communications
3 Organisational Challenges for Communication Teams in Startups
4 PR, Yes, But How? From Strategy, Tactics, and Monitoring
5 The Peculiarities and Intricacies of Startup Communications
6 How Do I Get in the Paper? The Art of Media Relations
7 From TikTok to Twitter: Social Media Communication
8 The Pitfalls and Triumphs of Events
9 Public Affairs & Crisis Communication
10 From the Inside Out – Why Good Corporate Communication Starts with the Employees


Autor:inneninformation:
Lydia Prexl has been responsible for corporate communications at startups since 2019. For Getsafe, she built the communications function from the ground up; in 2022 she joined Unzer as Director of Communications. Before that, she worked as a communicator for numerous other companies.